This can help your readers understand your product and see how transformative it can be. While writing evergreen content is a solid SEO strategy for your blog, creating occasional seasonal content can help you attract more readers at that time. People may be heavily searching for a seasonal topic and run into your post. This helps you get some indication of how your audience is using your product.
Include links to your media mentions, endorsements and other PR on your About Us page. Everyone knows the About Us page is written or at least approved by the website’s owner. So go ahead, use first person or first person plural , depending on which is more appropriate for your situation.
Those third-party endorsements are solid testimonials that can go a long way toward persuading a visitor to trust you. In fact, 72% of people say positive reviews make them trust a business more. Got some interesting stats that reflect well on your business? If you’ve sent out any press releases that resulted in publicity in magazines, newspapers or online publications, you can use quotes from them. That’s how you’ll establish a rapport with your visitors, and it’s the best way to make them receptive to what you’re telling them and what you’re selling them, too.
Send an email with the attached article to write for us. Assuming your article is accepted and meets our quality guidelines, we’ll gladly reward you for submitting great content. All articles are accompanied by an author bio, which can contain links to your website and/or social media platforms, providing valuable traffic and backlinks. Consider the audience when writing articles and strive to offer insightful advice, practical tips and clear takeaways to readers.
People love to learn what the current trend is this week. Your About Us page should include your social media links, so customers can connect with you on Twitter, Facebook, LinkedIn, Instagram and more. What types of people are visiting your About Us page? Most likely, they’re prospective customers considering the purchase of your products or services.
Their About Us page also described their commitment to only promote products that were environmentally safe and made by manufacturers who shared similar values. Visitors enjoyed hearing the reasons behind the founding of the business. They could relate to the owners and appreciated their sincerity. Another client, a husband and wife, had an online business selling camping goods. Their About Us page described their love for the outdoors and their hope that the products they sold would help others to enjoy outdoor adventures as much as they did. If you have approval or endorsement from a celebrity, an industry expert or even customers, you may find a way to work them into your About Us page.
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If you’re strapped for time or just can’t find the words, hire a copywriter. They’ll be able to interview you and your team members and write a beautiful About Us page for your business you can use to connect with potential customers. At the very least, you can include high-quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business. Or, if you’ve invested in digital marketing assets like videos or case studies, your About Us page is a good home for them as well. Overall, Mailchimp’s About Us is real, honest, and shows how it stands by its mission to support small businesses in real life and online.
This guide has been designed to help you get the most out of your pitch – your submission will be much more likely to be considered if you follow the guidelines below. IF YOU ARE EMAILING FROM A Gmail, Yahoo or Hotmail address, we will not reply. We are a professional business site and only highlight writing from professional sources.