As a real estate broker, you always search for ways to get your name out there and attract new clients. One of the most productive paths to do this is through direct mail marketing, specifically using just-sold postcards. These postcards are a valuable tool for advertising the real estate business, and they have a variety of benefits that can help agents build their brand and increase their client base.
This post will explore the advantages of just-sold-out postcards and why they are an essential marketing tool for any real estate professional.
What are these?
Just-sold-out postcards are direct mail marketing material real estate professionals send out to potential clients after selling a property. They typically feature a photo of the sold property, information about the sale, and the property agent who made it happen. These cards aim to showcase the agent’s success, build brand awareness, and attract new clients.
- Cost-Effective: One of the biggest advantages of just-sold-out postcards is their cost-effectiveness. They’re relatively inexpensive to produce and mail out, especially compared to other direct mail marketing types. Additionally, because you’re targeting potential clients already interested in buying or selling a property, the return on investment for these cards is often higher than other marketing methods.
- Targeted Marketing: Such cards allow you to target your marketing efforts to specific areas or neighborhoods. By sending out postcards featuring properties recently sold in a particular area, you show potential clients you have experience and expertise in that market. This targeted marketing approach can help you build a reputation as a local expert and attract clients specifically looking to buy or sell in that area.
- Building Brand Awareness: These are a great way to build one’s brand and increase real estate business awareness. By consistently sending out postal cards after each successful sale, you’re reminding potential clients of your name and the services you offer. Over time, this can help establish you as a well-known and respected real estate agent in your community.
- High-Quality Leads: Because just-sold-out cards are targeted to potential clients looking to buy or sell a property, the leads generated from these cards are often of higher quality. These clients are already interested in real estate and have likely been considering buying or selling for some time.
Designing Effective Just-Sold-Out Postcards:
- Highlight Key Selling Points: In addition to the property photo, include information highlighting the property’s key selling points. This might include the number of bedrooms and bathrooms, square footage, special features (such as a pool or fireplace), or recent renovations.
- Include Your Contact Information: Include your contact information on the postcard so potential clients can easily contact you. Include your name, phone number, email address, website, and any social media profiles you use for your business.
- Make It Personal: Personalize your cards by including a message that reflects your personality and brand. Consider using a catchy tagline or adding a personalized note to each postcard to show that you care about each client and their unique property needs.
Just-sold postcards are a powerful marketing tool for real estate professionals. They provide a cost-effective way to increase visibility, build brand awareness, and attract high-quality leads. By designing effective cards and sending them out consistently after each successful sale, you can establish yourself as a top-performing real estate agent and grow your client base over time. So if you’re not already using just sold-out postcards as part of your marketing strategy, now is the time to start!