Believe it or not, people are looking to you for leadershi. Show them how you’re leading your life and what inspires you to move forward. Sometimes, simpler is better — as is the case with Brown and Coconut. This about us page features a photo of the two co-founders alongside a few paragraphs of text outlining the brand’s vision. While the products are science-backed, the about us page doesn’t confuse visitors with difficult-to-understand facts.

And it elaborates on the story of how the brand came to life. The following are examples of different ways you can tackle your About Us page design. Your ‘About Us’ page is going to be about you, but that doesn’t mean you can’t borrow some ideas from others, especially when it comes to structure and design. Communicate the story of your business and why you started it. You can add one do-follow link to your website or URL. Please keep our target audience in mind before writing forOutreach Monks.

We are sure you have some tips that worked and things that failed to write a mind-blowing article. Get backlinks to your websites, blogs, and projects! Your articles will always finish with a short summary of your history, as well as a link to your own website and references to your other work and pursuits. Thousands of company owners, designers, developers, and internet marketing specialists read our blog on a regular basis.

The three icons allow you to lay out your most important values. Plus, the page features a carousel, so you can include headshots and titles for your teammates. The visuals on your about page make your brand more human. What’s even more important is to use visuals of real people, not stock photos. For instance, the HubSpot about us page has an image of our founders. This information will give the reader something to remember about your company long after they leave your website.

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Additionally, don’t be afraid to use bright, fun colors on your About Us page (assuming they’re part of your brand identity) to make your brand more memorable. Now, where Magic Spoon really shines is its comparison chart. It doesn’t hold back on giving you a clear visual of how its cereal compares to the competition. That’s exactly what Magic Spoon—a brand that creates healthy cereals for grownups—does with the introductory paragraph on its About Us page. We reserve the right to remove any included links that we find harmful to our brand reputation.